Of all the senses, smell is perhaps the most personal. Affected by personal preferences and prejudices, influenced by memories and experiences, modified by personal chemistry: one person’s heavenly scent is another’s stink bomb. This is why it always troubled me that practically every green beauty review out there speaks of the smell of the products being reviewed in the most superlative of terms. Sure, smell is one of the big advantages of green beauty: instead of a chemical fragrance, natural products smell like the very precious ingredients that make them so effective. Still, this very naturalness can be a problem.
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